New Tech Post - education /taxonomy/term/172/0 en Presidential Support for the Visa Act of 2011 [VIDEO] /2011/04/29/presidential-support-for-the-visa-act-of-2011 <div class="facebookshare-box" style="float:right"><fb:share-button href="/2011/04/29/presidential-support-for-the-visa-act-of-2011" type =" box_count" ></fb:share-button></div><div class="tweetbutton"><a href="" class="twitter-share-button" data-count="vertical" data-via="newtechpost" data-related="tom_murphy:Writer" data-text="New Tech Post - Presidential Support for the Visa Act of 2011 [VIDEO]" data-url="/2011/04/29/presidential-support-for-the-visa-act-of-2011" data-lang="en"></a></div><div class="linkedinbutton"><script type="in/share" data-counter="top" data-url="/2011/04/29/presidential-support-for-the-visa-act-of-2011"></script></div><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/e8TalJ2FnHI?hl=en&fs=1" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/e8TalJ2FnHI?hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object> Business education Silicon Valley video Visa Act of 2011 Fri, 29 Apr 2011 08:27:18 +0000 Tom Murphy 333 at Interview: Salim Ismail and Singularity University /2010/10/05/interview-salim-ismail-and-singularity-university <div class="facebookshare-box" style="float:right"><fb:share-button href="/2010/10/05/interview-salim-ismail-and-singularity-university" type =" box_count" ></fb:share-button></div><div class="tweetbutton"><a href="" class="twitter-share-button" data-count="vertical" data-via="newtechpost" data-related="tom_murphy:Writer" data-text="New Tech Post - Interview: Salim Ismail and Singularity University" data-url="/2010/10/05/interview-salim-ismail-and-singularity-university" data-lang="en"></a></div><div class="linkedinbutton"><script type="in/share" data-counter="top" data-url="/2010/10/05/interview-salim-ismail-and-singularity-university"></script></div><p><a href="http://spaceflight.nasa.gov/gallery/images/shuttle/sts-129/html/iss021e031766.html"><img src="http://socialmedia.net/sites/socialmedia.net/files/shuttleimage.png" /></a><br /> <i><small>Sunset from the International Space Station</small></i><br /></p> <p><b><a href="http://twitter.com/#!/salimismail">Salim Ismail</a> has been Executive Director at <a href="http://singularityu.org">Singularity University</a> for the last two years. A renowned Angel investor and entrepreneur with a rich and varied CV. He helped bring <a href="http://en.wikipedia.org/wiki/QUINN-healthcare">Bupa</a>, a private healthcare service, to Ireland and spent almost a year living near <a href="http://en.wikipedia.org/wiki/Cork_(city)">Cork</a>. In the United States in addition to being an executive at Yahoo he started and ran a number of businesses. One them is <a href="http://www.confabb.com">Confabb</a>, a resource for conferences and tradeshows worldwide. He recently sold another one his companies <a href="http://bits.blogs.nytimes.com/2010/08/27/google-acquires-angstro-a-social-networking-start-up/">Angstro</a> to Google.</b></p> <p>The idea of Singularity is described in <a href="http://twitter.com/#!/raykurzweil2035">Ray Kurzweil</a>'s book <a href="http://www.amazon.com/Singularity-Near-Humans-Transcend-Biology/dp/0143037889/ref=sr_1_1?ie=UTF8&amp;qid=1286256032&amp;sr=8-1">The Singularity Is Near: When Humans Transcend Biology</a>. Technology is accelerating at such an increasingly ever-rapid rate that at some point in the near future we will be living in a world of pure information. We will be technologically enabled to transcend our own bodily limitations, illness etc., and also have the capability to solve the planet-wide challenges that currently face us.</p> <p>Singularity University is based in Silicon Valley and the learning regime is based on methodologies developed at the <a href="http://www.isunet.edu">International Space University</a>. These information imparting systems are vital to Singularity University as in two session totalling ten weeks students encounter <a href="http://singularityu.org/programs/graduate-studies-program/curriculum">ten separate study fields</a>.</p> <p>Not only do applicants need to have either a Masters degree or be working towards one they also need to be able to demonstrate a track record of leadership in the public or private sector. They also need to be able to show a marked interest in confronting and resolving the large scale challenges that we all face. Climate change, pandemics etc. Last year, there were 1600 applicants for 80 slots.</p> <p>Salim says that the major issues that the world faces today have one root cause.</p> <p><img src="http://socialmedia.net/sites/socialmedia.net/files/Salim.png"align="left" hspace="10" />"The biggest problems in the world today, whether its financial crises, pandemics or climate change are all rooted in accelerating factors and our leadership around the world does not understand this phenomena. </p> <p>"The fundamental paradigm of accelerating phenomena is something that human beings don’t understand. All of our thinking is linear. Yet the world operates in certain ways with exponential phenomena and power laws. </p> <p>"What’s unique about where we are today is that the world is being impacted by many external accelerating phenomena powered by informational properties and we don’t understand it. Our leaders don’t understand it, the general public doesn’t understand it, most scientists don’t understand it."</p> <p><b>So how do you find what the problems are?</b></p> <p>'In the summer program we have two courses. We have the Summer program that’s ten weeks long for the top graduate students in the world, for the new next generation of leaders. We have a seven day course for existing government leaders, business execs, investors etc., that we do on roughly a quarterly basis. </p> <p>"In the Summer program, its a ten week program. In week one we bring in the <a href="http://www.worldbank.org">World Bank</a> and some of the top foundations in the world and we have them talk about, fairly extensively for the whole week, [the issues we face.] What are the characteristics of clean water, home energy, pandemics, public health? So that the students have a good deep insight on what’s been tried, what’s failed, where the problem is most acute etc. </p> <p>"They spend half the summer getting a state of the art view across all of these technologies. What’s in the labs today that’s getting commercialized tomorrow? What technologies like nano-technology show the most promise? Where are these technologies converging to increase other breakthroughs? Who are the top thinkers in the field? Who are the labs and companies doing the most interesting work? </p> <p>"In the second half of the summer they form teams and they do what we call a 'ten to the ninth' project. Their challenge is to come up with a project or service that will impact a billion people within ten years... So the idea is that if you are going to do that you really have to think about something that will scale over time. You’re not going to impact a billion people in three weeks so how would you do that over time. So what technologies, what acceleration within these technologies would you have to ride? </p> <p><b>That requires forecasting. Isn't that a tricky business?</b></p> <p>"There’s a whole discipline called <a href="http://en.wikipedia.org/wiki/Futurology">Future Studies</a> that has good solid techniques for forecasting. If you look at the rise of 3D printing. You can graph it on a very nice 2x2 matrix as an acceleration of a particular technology with the social adoption of that technology. So 3D printing of houses is a very nice accelerating area.</p> <p>"Nano materials and nano medicine is an accelerating area. Stem cells is an accelerating area, [but has] much less social adoption. You can plot on a graph which ones will have the most social adoption and which ones won’t and how do you deal with it.</p> <p>"Another example you can think of is what’s a likely future versus a preferred future versus a most unwelcome future. And how do you mitigate those. So we teach the students techniques in future studies so they have some practice in thinking about this. For example if you think about your Blackberry or iphone, we know exactly how much power those devices will have in ten years. What we don’t have is the imagination as to what we would do with them.</p> <p>"We’re expanding the experience of what it is to be human very, very rapidly without realising it."</p> <p><b>So what should we be looking at in the near future?</b></p> <p>"So we have to look at what domains are information enabled and see what has promise. <a href="http://en.wikipedia.org/wiki/3D_printing">3D printing</a> is one, solar energy is another. The rise of <a href="http://socialmedia.net/2010/09/24/using-the-arduino-turning-thinkers-into-doers">Arduinos</a> and robotics is certainly another huge area. The key is how can you create systems of innovation in the hands of everyman? When you can put that into the hands of a farmer in China then magical things are going to happen."</p> Business education Salim Ismail Singularity Tue, 05 Oct 2010 08:13:25 +0000 Tom Murphy 199 at SMXQ: Bernard Goldbach /2010/09/30/smxq-bernard-goldbach <div class="facebookshare-box" style="float:right"><fb:share-button href="/2010/09/30/smxq-bernard-goldbach" type =" box_count" ></fb:share-button></div><div class="tweetbutton"><a href="" class="twitter-share-button" data-count="vertical" data-via="newtechpost" data-related="tom_murphy:Writer" data-text="New Tech Post - SMXQ: Bernard Goldbach" data-url="/2010/09/30/smxq-bernard-goldbach" data-lang="en"></a></div><div class="linkedinbutton"><script type="in/share" data-counter="top" data-url="/2010/09/30/smxq-bernard-goldbach"></script></div><p><img src="http://socialmedia.net/sites/socialmedia.net/files/BGoldbach.png" /></p> <p><b><a href="http://ie.linkedin.com/in/topgold/">Bernard Goldbach</a> is a lecturer in Media at <a href="http://www.lit.ie/news/230210.html">LIT - Clonmel</a>. (Previously the south campus of the Tipperary Institute.) He is a noted early adopter in the Irish tech and social media scene. He was one of Ireland's first ten bloggers and also one of the very first users of Twitter in the country. He can be found on Twitter: <a href="http://twitter.com/#!/topgold">@topgold</a></b></p> <p><b>1. Could you tell us about your background (where you're from, what you've done)?</b></p> <p>I grew up American in Pennsylvania Dutch country, living next to the <a href="http://en.wikipedia.org/wiki/Amish">Amish</a> but learning the value of “work comes first” from a German-Irish-Russian family. The family motivated me to become the first person in three generations to go outside of the State for a college education and that decision pushed me into qualifying as a multi-engine instructor pilot. Over a 10-year period, I racked up more than 3500 flying hours and I only got shot at once. In the mid-90s, I flew into Ireland where I parked my plane and started flying a laptop.</p> <p><b>2. What was your route into social media?</b></p> <p>I entered a very traditional social network involving “ring knockers” inside the Washington DC beltway in the mid-80s. This circle of insiders uses a classified and encrypted form of social networking that predates <a href="http://www.facebook.com">Facebook</a>. Working with that insider social network took the wind out of me. I waded into the waters of electronic social media<br /> on the heels of a stinging personal episode involving the compromise of extremely sensitive personal data in the early 90s. Today, as a social media lecturer, I feel empowered to teach others how to avoid the pain I have felt when sensitive information creeps into the public domain. </p> <p>I started on <a href="http://webcenters.netscape.compuserve.com/menu/">Compuserve</a> as an assistant forum administrator of the education forum where I monitored predators in 1993. I grew up on e-mailing lists, including the original webmaster-shoptalk in 1997. I’ve been blocked, banned and served solicitors’ letters for my activity over the years and now live in a semi-reclusive part of Twitter. <i>(Ed. Really?)</i></p> <p><b>3. Tell us a little bit (if you can) about what you're interested in or working on right now.</b></p> <p><a href="http://en.wikipedia.org/wiki/Augmented_reality">Augmented Reality</a> and specifically <a href="http://www.layar.com">Layars</a> displayed on <a href="http://www.android.com">Android</a> devices interest me. I also feel a special kinship to <a href="http://twitter.com/#!/LOCC">Limerick OpenCoffee</a> and the dedication shown by early advocates, <a href="http://socialmedia.net/2010/07/27/smxq-james-corbett">James Corbett</a> and John Kennedy. I’ve always been mesmerised by pinpoints on maps and will continue working with geodetic services in every third level module that I teach at <a href="http://www.tippinst.ie">Limerick Institute of Technology</a>.</p> <p><b>4. What social media services do you use regularly and why?</b></p> <p>I try to have all the social media services come to me so I’ve set up a series of special words, phrases and user activity levels to vibrate my phone when something happens. Those e-mail and lightweight text alerts listen to <a href="http://www.twitter.com">Twitter</a>, <a href="http://wwww.facebook.com">Facebook</a>, <a href="http://www.flickr.com">Flickr</a>, <a href="http://www.linkedin.com">LinkedIn</a>, <a href="http://www.foursquare.com">Foursquare</a>, <a href="http://www.last.fm">Last.fm</a>, <a href="http://www.typepad.com">Typepad</a>, <a href="http://www.youtube.com">YouTube</a>, <a href="http://qik.com">Qik</a>, <a href="http://www.delicious.com">Delicious</a>, <a href="http://boards.ie">Boards.ie</a>, <a href="http://getglue.com">Get Glue</a> and the <a href="http://community.o2online.ie/o2ie/?category.id=Forums">O2-Ireland forum</a>. I gave up following public timelines and work with lists of people and clouds of words instead. I try to have my alerts point me to what I should be seeing so I can share the important stuff with others.</p> <p><b>5. If you could only keep one service or tool, what would it be, and why have you chosen it?</b></p> <p>I live with just one service - <a href="http://maps.ovi.com">Ovi Maps</a> - even when without a mobile data connection. Ovi Maps are social tools. You can find things on those electronic maps and make your way around foreign destinations without the worry of extortionate data charges. I’ve used my Nokia handsets to add comments to maps, to connect with people while on the road and to spend my time wisely at well-defined free and open wifi points. Once I learned how to cache my map data, I had a significant part of the <a href="http://www.urbandictionary.com/define.php?term=lazyweb">Lazy Web</a> in my pocket.</p> <p><b>6. Including your own area of expertise, what developments in social media do you think are particularly important?</b></p> <p>I believe we are starting to unravel the metadata and core processes that give greater meaning to the context of our online interactions. I hope the research continues and that I can enhance my online life through better contextual awareness.</p> <p><b>7. What can you do now that you couldn't do before the arrival of social media?</b></p> <p>Through portable systems like <a href="http://www.onlinemeetingrooms.com">Online Meeting Rooms</a>, I can see and meet people I have never physically encountered. I can carry on a live and totally synchronous video conversation with several other people without connected to either power or data cables while walking the <a href="http://en.wikipedia.org/wiki/Golden_Vale">Golden Vale</a> of Tipperary. </p> <p>This capability still amazes me and more so because it has enabled me to rejoin conversations I left 30 years ago with other pilots. And when I turn off the video camera, I can toggle into spaces like Facebook and the <a href="http://www.zooomr.com">Zoomr</a> network where I can see photos and read snippets from people I last saw in the 70s.</p> <p><b>8. What issues, either technical or social, do you see with social media?</b></p> <p>Location-based services infringe upon privacy and that has to be controlled. I think there needs to be an “eject” lever that people can use in every social network they join. Executing the eject sequence should vaporise all remnants of one’s existence in the chosen online space. Also, I believe newcomers should be shown examples of the snarky behaviour that exists in many online communities. Some of the rudest, loudest, and most obnoxious people also serve as key gatekeepers in social networks where their personal agendas erode the quality of online engagement for others.</p> <p><b>9. What one piece of advice would you give to someone entering the social media world?</b></p> <p>Real-time search, an ability to search at the speed of thought, is emerging faster than we can imagine. And when that real-time search becomes a native skill of the online community, meaningful online collaboration should improve markedly.</p> <p><b>10. How do you see social media helping and improving things for us in the future</b></p> <p>Learn to listen first, then to converse regularly. Like a real-world community, a social network improves with interdependent contributions.</p> Social Media education goldbach smxq Thu, 30 Sep 2010 06:12:13 +0000 John Breslin 196 at The Virtual World of Gifted Kids [VIDEO] /2010/09/19/the-virtual-world-of-gifted-kids <div class="facebookshare-box" style="float:right"><fb:share-button href="/2010/09/19/the-virtual-world-of-gifted-kids" type =" box_count" ></fb:share-button></div><div class="tweetbutton"><a href="" class="twitter-share-button" data-count="vertical" data-via="newtechpost" data-related="tom_murphy:Writer" data-text="New Tech Post - The Virtual World of Gifted Kids [VIDEO]" data-url="/2010/09/19/the-virtual-world-of-gifted-kids" data-lang="en"></a></div><div class="linkedinbutton"><script type="in/share" data-counter="top" data-url="/2010/09/19/the-virtual-world-of-gifted-kids"></script></div><p><a href="http://www.youtube.com/watch?v=Mwmvjkdp-m4"><img src="http://socialmedia.net/sites/socialmedia.net/files/Gkidsbg500.png" /></a></p> <p><i><small>Click on image to see the children interact with Gifted Kids Virtual World<small></small></small></i></p> <p><b>At the Gaelscoil Eoghain uí Thuairisc in Carlow, Ireland where lessons are taught in Irish they are implementing the use of 3D technology for the learning support of gifted children. This is the first time that this technology has been used in Ireland to teach part of the school curriculum. The interactivity and detail of the 3D technology means that anything you can do or build in the real world can be replicated in this virtual world.</b></p> <p>Gifted children who, at the most conservative estimate, make up 5% of the entire school population are taking part in a pilot programme devised by the school in conjunction with Irish software company <a href="http://www.daynuv.com">Daynuv</a>, and <a href="http://giftedkids.ie">Giftedkids.ie</a>, an association specifically set up to advocate for provisions to be made in the education system and elsewhere for the needs of gifted children.</p> <p>Bríd Uí Mhaoluala, who runs the project for one hour every week in the school with the children helped to devise the pilot program. She has been working with gifted children for over ten years and she welcomes the lack of need for any real learning curve when initially engaging with the software. She says, “I’m not a computer whizz. I am the sort of person who presses the button without reading the instructions to see what this thing does. But if we can do it here any teacher can do it and that’s the most attractive thing about it, I think. It’s accessible to any teacher who wants to try it.”</p> <p>She gave the children minimal instruction in how to get started and in a very short time they were way ahead of her in terms of understanding the capabilities of the software and their inventiveness in what they were able to create. The exceptional nature of gifted children, even within the educational community, can be the source of many problems as Brida explains, “Some teachers can be a little bit scared of exceptionally abled children and don’t want to admit that they don’t know how to do it but you need to pack your ego [away] and say, Right, you are going to get this more quickly than I did. You’re probably going to be better at this then I would. So run with it.”</p> <p><a href="http://twitter.com/eirepreneur">James Corbett</a>, co-founder of Daynuv (an Anglicisation of the Irish word 'deanamh' which means making,) a company that provides virtual worlds for education says, “It’s an open source platform called <a href="http://opensimulator.org/wiki/Main_Page">OpenSim</a> which is an open source version of <a href="http://secondlife.com">Second Life</a>. What it does is give you a 3D space which, on first blush, looks like a gaming environment that you see on a console. </p> <p>"It’s a 3D space, you have six degrees of movement, up and down, left and right and in and out of the space. But unlike a game it is not a pre-programmed environment it’s something you can decide exactly what you would like it to be. </p> <p>"So, what the kids initially get from us is a clean slate, sixteen acres of land that they can terraform, build their own terrain. If they want to build mountains or valleys or rivers or lakes then they can build that. On top of that they can use building tools to build whatever they want. First and foremost it is a platform about building and constructing unlike a lot of console games which are about destructing. It’s...about collaborating.”</p> <p><a href="http://twitter.com/giftedkidsie">Margaret Keane</a> is a strong supporter of the Gifted Kids Virtual World project. She runs Giftedkids.ie which describes itself as “An Online Survival Guide for Parents &amp; Teachers of Gifted Children in Ireland.” It is specifically set up to advocate for provisions to be made in the education system and elsewhere for the needs of gifted children.</p> <p>Margaret explains the original genesis of the idea, “We were looking for something that we could bring into the classroom because we were getting a lot of requests through the website saying, “We want to know what this information is, we want to know what the characteristics are. What do we need to to look out for? We have [children with] this range of special abilities and we don’t know how to support them.” So they’re looking for practical solutions.”</p> <p>She met with James and it was agreed that there would be a certain kind of synergy in combining their efforts and Bríd became involved through her participation on the GiftedKids.ie forums.</p> <p>Margaret says, “I was very excited by the fact that you can use this technology to support the entire curriculum. You can link to all sorts of learning objectives.” </p> <p>But as important as it is to acquire knowledge and practical skills the Gifted Kids Virtual World technology also acts as a vital communications tool for the children when they are away from the school.</p> <p>Margaret points out, “That’s where it really helped the social skills because a lot of these kids find it hard to find a peer group within their school or even within their classroom.”</p> <p>With the inbuilt messaging capability the children can still participate in the Gifted Kids Virtual World from their homes and continue collaborating on the various projects they are working on together.</p> <p>We made a short <a href="http://www.youtube.com/watch?v=Mwmvjkdp-m4">video</a> and you can see and hear the children describe for themselves how they interact with both the application and each other. It is only six minutes long and is a testament to the power that 3D technology can have if properly applied.</p> <p>The pilot programme is expanding and very soon 20 schools in total will be involved. The software is made freely available to schools but sponsors are needed to pay for server and administration costs. 3D technology has moved from the gaming console to the classroom and is facilitating the education of our gifted children. One can only imagine the possibilities if it were made available for all our children.<br /></p> <p><i>There is also a flythrough video of the 3D environment in Gifted Kids Virtual World available for viewing <a href="http://www.youtube.com/watch?v=7f3VvQ70CDw">here</a>.</i></p> <p><i>Margaret and James would like to offer a special thanks to <a href="http://www.socialentrepreneurs.ie">Social Entrepreneurs Ireland</a> for their part in helping to make the Gifted Kids Virtual World project possible.</i></p> <p>.</p> Technology 3D daynuv education gifted kids school video Sun, 19 Sep 2010 17:35:07 +0000 Tom Murphy 187 at SpunOut.ie: A Highly Effective Use of Facebook for Increasing Awareness /2010/08/24/spunoutie-a-highly-effective-use-of-facebook-for-increasing-awareness <div class="facebookshare-box" style="float:right"><fb:share-button href="/2010/08/24/spunoutie-a-highly-effective-use-of-facebook-for-increasing-awareness" type =" box_count" ></fb:share-button></div><div class="tweetbutton"><a href="" class="twitter-share-button" data-count="vertical" data-via="newtechpost" data-related="tom_murphy:Writer" data-text="New Tech Post - SpunOut.ie: A Highly Effective Use of Facebook for Increasing Awareness" data-url="/2010/08/24/spunoutie-a-highly-effective-use-of-facebook-for-increasing-awareness" data-lang="en"></a></div><div class="linkedinbutton"><script type="in/share" data-counter="top" data-url="/2010/08/24/spunoutie-a-highly-effective-use-of-facebook-for-increasing-awareness"></script></div><p><img src="http://socialmedia.net/sites/socialmedia.net/files/takeaction 480.png" /></p> <p><b>In just four short months from April to August, 2010, <a href="http://spunout.ie">SpunOut.ie</a> have raised the number of people on their Facebook page community from around the 400 mark to nearly 12,000 participants, as of writing. This is a remarkable achievement for a small <a href="http://socialmedia.net/2010/04/29/galway-is-a-mini-san-francisco-091-labs-nurtures-creativity-in-another-bay-area">Galway</a> based charity whose stated aim is to educate and inform young people in the 16 - 24 age on the issues that concern them and encourage engaged citizenship through social activism.</b></p> <p><img src="http://socialmedia.net/sites/socialmedia.net/files/ruari 150.png" align ="left" hspace ="10" /><a href="http://ie.linkedin.com/in/ruairimckiernan"> Ruairí Mckiernan</a>, with the help of some friends, started SpunOut.ie from his bedroom in 2004 using a dial-up modem which would sometimes take half an hour just to send an email. SpunOut.ie, (the term ‘spunout’ comes from the notion that youth culture is fed up with spin; political spin, religious spin, spin from teachers, the media and advertisers.and they are 'spun out',) was always intended to be web-based. Taking advantage of platforms such as forums and informational pages to share information and have discussions about issues such as sexual health, mental health, drugs, alcohol and other matters of concern to young people.</p> <p>Ruairí says, “The burning motivation for me was that at the height of the <a href="http://en.wikipedia.org/wiki/Celtic_Tiger">Celtic Tiger</a>, seeing that the sole emphasis was on economic development, development, development. At the same time social development was going in the opposite direction. It seemed to me [to be an increase] in terms of suicide and mental health, particularly around younger people who were being developed as economic units rather than citizens. If you look around now and ask where is everyone and what are they doing and why is there no big big engagement, it’s because the investment was to bring people into the corporate world. Which is fair enough but it needs to be balanced with social development.”</p> <p>He goes on to say, “The website provides a channel for people to discuss, debate and participate in a way that they don’t normally get. The internet provides the opportunity for people to discuss things that they feel a little bit more safer with. There is a degree of anonymity if there are taboo issues. And some of the major taboo issues in Ireland are around the issues of mental health and sexual health.”</p> <p>These are sensitive issues and on the main site there are is a trained team of moderators in child protection and suicide preventions skills. Ruairí points out, “ Obviously there are risks in providing an open space so we mitigate against that in a way that Facebook mightn’t by resourcing with [trained] staff.”</p> <p>What social networking platforms like Facebook can do is offer organisations like SpunOut.ie the means to reach a much larger audience that they might not normally have access to and tap into a new set of resources. There are roughly <a href="http://www.cso.ie/Quicktables/GetQuickTables.aspx?FileName=CNA15.asp&amp;TableName=Population+by+Age+2006&amp;StatisticalProduct=DB_CN">630,000 people</a> in Ireland alone that fit into SpunOut.ie’s target demographic.</p> <p><img src="http://socialmedia.net/sites/socialmedia.net/files/Jason 150.png" align ="left" hspace ="10" /><a href="http://ie.linkedin.com/in/jasoncoomey">Jason Coomey</a>, the charity’s web developer, was tasked with helping build on the organisations significant development work to increase SpunOut.ie’s profile on <a href="http://www.facebook.com">Facebook</a>. It became clear very quickly that this was almost a full-time job. Ruairí says, “It’s not every organization or company that would put somebody just on to Facebook. But it’s something we have made an organizational decision around for now.”</p> <p>One of Jason’s first tasks was to work with the SpunOut.ie team in migrating user activity away from the profile page which allows friends to access other friends information directly to the more public although ironically more private space of a <a href="http://www.facebook.com/SpunOut.ie?ref=ts">Facebook page</a>. They found that advertising on Facebook took a different turn from using <a href="http://en.wikipedia.org/wiki/AdWords">Google Adwords</a>. The latter is focused on keywords while Facebook is focused on demographics.</p> <p>To encourage people to like their page they decided to run competitions. The prizes were for such things as tickets for the <a href="http://2010.oxegen.ie">Oxegen</a> and <a href="http://www.electricpicnic.ie">Electric Picnic</a> concerts. Another prize on offer was an <a href="http://www.apple.com/ipad">ipad</a>.</p> <p>One of the things they quickly learned was to set up the promotion in its own tab and in the settings make that the landing page. Jason says, “When people land on the site they should be sent to the first page that you want them to see. This can be done by setting up a tabbed page and then change the setting on the page so when someone arrives they get sent to the relevant page immediately. People have a very short <a href="http://www.wired.com/magazine/2010/05/ff_nicholas_carr">attention span</a>. It’s 15 seconds, perhaps as low as five or three seconds or less and that’s it.”</p> <p>But they didn’t want these competitions to be mindless affairs. Like every charity they need to come up with strategies and plans to justify why they should receive funding. Some of this information can only be gleaned from doing surveys which, traditionally at best, can only be referred to as being very dry affairs.</p> <div align="center"><img src="http://socialmedia.net/sites/socialmedia.net/files/spunout logo.jpg" /></div> <p>Jason tells what happened, “We ran an ipad competition to get people to fill a survey as part of our strategic review. Over fifteen hundred people participated in the survey. The quality of the information was amazing. It’s not as though we came away with 11k fans we didn’t know what to with. We had fifteen hundred people [participate] and we acquired an extra eleven thousand fans as well.”</p> <p>The Facebook average is <a href="http://valleywag.gawker.com/tech/advertising/facebook-consistently-the-worst-performing-site-242234.php">0.04%</a> (figures from 2007 so may well be dated,) return on click throughs. Naturally, Ruairí and Jason would wish to keep certain matters confidential but they do claim that the returns from their activities were significantly better than the Facebook average for the ipad competition.</p> <p>There is a very small window of opportunity for an ad campaign. As little as a day or two before results fall away rapidly. But click through rates are not enough and a lot of statistical analysis takes place in determining if a rise or fall in click through rates results in more or less fans.<br /> It is not a straightforward relationship and all the data has to be looked at very carefully.</p> <p>But awareness is not enough. Ruairí, “I am passionate about the need for social change in Ireland and I see the internet as one way of achieving that. If you don’t have a passion about it, it won’t work, it won’t get off the ground.” SpunOut.ie now has an online audience of 500,000 people. “We are trying to engage them is social issues and activate them as active citizens. We want them to get interested in the big issues of the day and to do something about them.</p> <div align="center"><img src="http://socialmedia.net/sites/socialmedia.net/files/getinvolved.png" /></div> <p>“We’re in a really good position but we’re not in a really good financial position to secure that for the future. So not to lose the huge goodwill that we have built up we would like others to come in and row with us. We’re keen on suitable partners. We’re actively looking for support in developing, marketing and funding to realize our full potential.”</p> <p>If you think you can help in any way you can find the <a href="http://spunout.ie">SpunOut.ie</a> team at their <a href="http://www.facebook.com/SpunOut.ie?ref=ts">Facebook page</a> or on their <a href="http://www.spunout.ie/getin">home site</a>.<br /> <br /><br /> <i><a href="http://ie.linkedin.com/in/ruairimckiernan"> Ruairí Mckiernan</a> is one of the speakers at <a href="http://2010.blogtalk.net/speakers">BlogTalk 2010</a> being held this week in <a href="http://socialmedia.net/2010/04/29/galway-is-a-mini-san-francisco-091-labs-nurtures-creativity-in-another-bay-area">Galway, Ireland</a>.</i></p> Social Media activism education facebook jason coomey ruari mckiernan spunout.ie Tue, 24 Aug 2010 20:30:05 +0000 Tom Murphy 161 at